Green-Blue New Deal and Just Transition

On July 6, 2021, the Richmond City Council adopted Resolution 88-21 to support the process of developing a Richmond Green-Blue New Deal and Just Transition to 21st Century jobs. 

On October 7, 2021, the City Manager’s Office, Economic Development released a Request for Proposals (RFP) to solicit the professional services of a qualified organization to assist in the development and implementation of a community driven workforce development plan using a Green-Blue New Deal and Just Transition Framework. The RFP Closed on November 2, 2021 and City Council awarded the contract on April 5, 2022, to Appraccel, LLC who's team includes Groundwork Richmond, Richmond Safe Return Project, MIG, HR&A Advisors, Medema Consulting, and Abbe & Associates.

The goal of the project is to catalyze at least 1,000 new green-blue jobs for Richmond residents that build a just, equitable, resilient and sustainable future.

Project Deliverables:

  • Green New Deal Workforce Development Plan with Just Transition framework
  • Implementation Strategy
  • Community toolkit
  • Building decarbonization jobs analysis
  • Economic development insights analysis
  • Community workshops and focus groups
GRID Alternatives Photo
  1. Samantha Carr

    Environmental Manager

Justine Burt
Project Manager
Appraccel LLC

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Community Engagement

Community Input Needed! Green-Blue New Deal Survey

On July 6, 2021, the Richmond City Council adopted Resolution 88-21 to support the process of developing a Richmond Green-Blue New Deal and Just Transition to 21st century jobs. The City is committed to ensuring that future investments benefit the livelihoods of Richmond residents and the health of their families. Richmond residents and non-profits have the talent and skills to build a future green healthy economy.

If you live or work in Richmond, please fill out this 10 minute survey and feel free to share with your network: Your input and feedback from the survey will shape the goals, direction, and priorities of the Richmond Green-Blue New Deal Workforce Development Plan. 

For any questions, contact the consultant Appraccel, LLC by email at,


Appraccel, LLC gave an introductory presentation on the Green-Blue New Deal at various Richmond Commissions and Committees during the months of September and October. 

GBND Title Page


  1. Green-Blue New Deal
  2. Just Transition
  3. COVID-19 Effects on Unemployment

Green-Blue New Deal

As stated in Resolution 88-21:

  • A Green New Deal- “a program of investments in equitable clean-energy jobs and infrastructure, transforming and transitioning not just the energy sector, but the entire economy.” 
  • A Blue Economy- “the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystems.”
  • Green-Blue New Deal- “must incorporate key sectors of the Blue Economy in order to fully address the climate crisis.”