In 2007, the City of Richmond enrolled in the National Research Center’s (NRC) National Citizen Survey (NCS) program in order to conduct a resident survey to help the City Council set spending priorities and to set a benchmark of City service delivery. Since 2007, the City has conducted a survey biennially. The NCS is a collaborative effort between the NRC (a public research firm focused on public sector information needs) and the International City/County Management Association (ICMA).
Elected officials and City staff can use the survey results as a tool to:
Assess the quality of services provided to residents;
Track resident perceptions of services, amenities, safety, etc.;
Help make informed decisions about where to direct resources;
Develop follow-up questions to gain a deeper understanding of the issues so that the City is better able to solve problems;
Look to other jurisdictions for information about best practices; and
Set a benchmark from which to measure changes over time.
2015 Response Rates & Margin of Error
A total of 422 completed surveys were obtained, providing an overall response rate of 14% with a margin error of plus or minus five percentage points. This is a measure of the precision of the results. A larger number of completed surveys gives a smaller (more precise) margin of error, while a smaller number of surveys yields a larger margin of error. With our margin of error, one may conclude that when 60% of survey respondents report that a particular service is or “good” or “excellent,” somewhere between 55-65% of all residents are likely to feel that way.